Ferrari Rolls Up Its Red Sleeves

Ferrari Rolls Up Its Red Sleeves

“Now we have got people in the right roles, having full responsibilities, clear objectives and full empowerment for doing their job,” Binotto said. “On my side, there are a lot of things I need to do, certainly keeping an eye and keeping them in the right position to deliver.”

The changes have been overseen by Camilleri, who, after his appointment in 2018, recognized that while there was “talent, commitment and passion” and a work ethic he found to be “quite extraordinary,” there was also room for improvement.

Camilleri, who is also chairman of Philip Morris International, said Ferrari had been operating with “a relatively short-term view of things,” with its employees working independently rather than as a team. “I brought in a more long-term strategy, particularly in terms of investments, doubling our capital expenditure,” he said, which has risen to $887 to $946 million, up from $414 to $437 million.

“Getting people to work more in teams, that always takes a bit of time,” he said. “You don’t change cultures overnight.”

Camilleri’s plans also include evaluating other racing programs. Ferrari is considering IndyCar and, for the first time, running at Le Mans in the prototype category. It has traditionally raced only in the GT classes.

“We’re studying Indy,” he said. “It depends somewhat on the flexibility in terms of their future regulations,” he added, noting that the chassis and the aerodynamics are pretty standard, “which we understand they’ve done as a cost-containment exercise.”

But the company is not considering entering Formula E, despite other car companies’ fielding teams in the electric-car racing series.

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